Vol. 7 No. 15 (2026): Issue in progress [Continuous publication July-December].
Issue in progress [Continuous publication July-December].

Communication and Digital Culture

Héctor David Jaramillo Quito, Cristian Andrés Erazo Álvarez
e260350
Analysis of Video Marketing as a Personal Brand Positioning Strategy on TikTok and Its Impact on Engagement in Loja-Ecuador
PDF (Español (España)) EPUB (Español (España))
Diego Fernando Uzhca Mejía, Katherine del Carmen Manzur Rizquez
e260358
Video Marketing in TikTok and Audience Engagement: An Analysis of Signage Companies in Ecuador
EPUB (Español (España)) PDF (Español (España))
Juan Carlos Pesantez Salinas, Guido Olivier Erazo Álvarez, Glenda Maricela Ramon Poma
e260340
LED Technology in Public Lighting in Méndez: technical and economic evaluation, 2025
PDF (Español (España)) EPUB (Español (España))
Christian Humberto López Cisneros, Sandra Elizabeth Mena Clerque
e260352
Aerial Images as an Audiovisual Strategy on TikTok and Their Impact on Interaction and Tourism Promotion in Esmeraldas
PDF (Español (España)) EPUB (Español (España))
Lissete Johana Vásquez Copara, Rommy Andrea España Salvador
e260359
The Instagram Reel: An analysis of Its Impact on the Engagement of Global Food Sector Brands in Ecuador
PDF (Español (España)) EPUB (Español (España))
José Luis Reyes Morales, Guido Olivier Erazo Alvarez, Jorge Andrade Ormaza
e260342
Digital transformation in informal micro-enterprises of commerce in the Bahia, Guayaquil 2025
PDF (Español (España)) EPUB (Español (España))
Sara Noemi Quintanilla Quintanilla , Rommy Andrea España Salvador
e260356
Digital Communication Strategies on Facebook: Impact on Promoting the Cultural Identity of the Lago Agrio Cantonal GAD
PDF (Español (España)) EPUB (Español (España))