Runas. Journal of Education and Culture

Audiovisual content of the podcast and its impact on school educommunication in the city of Ambato, Ecuador

Byron Wilfrido Sánchez León — 2025-01-27

In the academic field, the contents of educommunication audiovisual podcasts highlight their importance for the innovative contribution of knowledge and the promotion of learning in the school environment. The children's community has become immersed in the technological and digital world, leading to cultural, educational, and communicative changes. Nowadays, educommunication podcasts face significant challenges in establishing themselves within the educational context, as they lack effective strategies for advancement, visibility, and content, which has limited their reach and impact on the audience, unlike entertainment podcasts. Therefore, it is necessary to evaluate the audiovisual content of educational podcasts to promote learning in the educommunication field. The methodology in this research followed a mixed approach, framed in an exploratory study that included sampling on the use of educommunication podcasts and the administration of interviews and surveys. This approach made it possible to obtain precise results on the influence of the audiovisual podcasts and identify new dynamics and challenges in school educommunication in Ambato, Ecuador. In conclusion, the results highlight how the content of audiovisual podcasts has an impact on the field of educommunication.

Analysis of president Daniel Noboa's visual narrative on instagram and Its impact on public perception

Nelson Alexanders Hernández Ruiz — 2025-01-27

In the digital age, social media redefines political communication, making the visual aesthetics of digital content a crucial factor. President Daniel Noboa's Instagram posts serve as a case study to understand how visual narratives influence public perception. With over 2.35 billion active monthly users in 2023, Instagram has become a powerful tool on the global political stage. It has become a key platform for political communication, where visual narratives can significantly influence public opinion. Hence, the need arises to analyze the visual aesthetics of President Daniel Noboa’s posts to understand their impact on the perception and response of his Instagram audience. A relational study with a mixed approach, combining quantitative and qualitative analysis, was used. Simple random sampling was used, which made it easy to observe trends and patterns in the posts. The results show how the visual aesthetics used in President Daniel Noboa's Instagram posts significantly impact the audience's perception and response. In conclusion, political visual narratives on Instagram impact public perception in Ecuador.

Analysis of language and cinematic editing and their impact on digital communication strategies on YouTube

Hugo Fabián Gálvez Tapia — 2025-01-28

Audiovisual editing is a fundamental process in constructing the narrative arc and the cinematographic story. The selection and combination of scenes determine the pace and structure that shape and give meaning to the audiovisual product, improving the visibility on YouTube. If content creators omit these cinematic techniques, this can result in the loss of coherence and emotional impact on the audience. Therefore, by analyzing the application and connection of filmic syntax in audiovisual editing for digital communication strategies on YouTube, the aim is to deepen the understanding of its fundamentals, techniques, and correct application for a more significant impact on the target audience. This research adopted a mixed, relational approach, conducting expert interviews and YouTube observation sheets. This approach allowed us to demonstrate that the correct use of audiovisual semantic codes and signs can more effectively convey messages and, therefore, lead to greater audience retention and engagement. In conclusion, the audiovisual editing based on cinematographic language gives meaning and constructs the story, providing coherence and impact.

Analysis of the podcast as an educational communication strategy and its connection with the audience

Andrés Santiago Campoverde Cárdenas — 2025-01-28

The podcast is a digital audio format accessible through multiple streaming platforms, social media, and specialized applications. This format has become a significant source of thematic information and entertainment, recording a 44% access rate on digital platforms in Latin America. This research aims to analyze and evaluate the impact of podcasts as an educational communication strategy and their connection and interaction with the audience. The methodology adopted a mixed relational approach, employing a finite sampling based on online surveys to collect specific data on the use of podcasts in educational settings. The results showed that this format significantly contributes and helps to strengthening learning in the classroom. In conclusion, podcasts are established as an accessible, flexible, functional educational communication strategy adapted to the dynamics of modern education in the context of new audiences, facilitating assertive, interactive, and effective communication that leads to meaningful learning.

Public communication generated through Facebook: impact on citizen perception in Cuenca, Ecuador

María Patricia Romero Estrada — 2025-01-27

Communication management is very important in public organizations, as it plays a strategic role. Thus, it is necessary to analyze digital channels, mainly Facebook, and their effectiveness to identify opportunities for improvement. The methodology used in this research was a quantitative and qualitative approach, conducting a content analysis on the official Facebook accounts of the public institutions of Cuenca, as well as convenience sampling surveys on a universe of institutional communicators and in-depth interviews with experts. The results show that the management of institutional communication is linked to digital channels and social media, with an emphasis on Facebook, allowing immediate communication, which, although it generates public content, does not achieve interaction and casts doubt on its effectiveness. In conclusion, the management of digital communication in the public sector through Facebook in the Cuenca’s public institutions has not obtained significant results, so it is suggested to create more effective content strategies that create trust and strengthen the relationship between the public institution and the community.

Analysis of digital narratives of Tiktok male influencers and its influence on content viralization

Daniela Nathaly Falconí Monard — 2025-01-28

This study aims to analyze how the digital narratives of masculinity influencers on TikTok affect their content’s virality. The research follows a content analysis approach with a mixed explanatory and observational methodology. Viral videos of masculinity influencers were analyzed using virality metrics such as views, likes, shares, and organic reach. Key aspects of their digital narratives were evaluated, including narrative, discursive tone, and the visual and audiovisual resources employed. The results show that these influencers' digital narratives employ strategies such as personal storytelling, emotional appeals, and the generation of controversy to capture the public's attention, significantly contributing to the virality of their content. In conjunction with the TikTok algorithm, these elements maximize the visibility and dissemination of their messages. This study demonstrates that digital narratives play a fundamental role in the virality of content on TikTok. The strategic use of discursive and audiovisual resources generates greater engagement. It amplifies the dissemination of their messages, underlining the importance of analyzing the communication dynamics in digital platforms to understand the virality processes.

Design with purpose: transforming communities through social engagement

Paul Peralta Fajardo — 2025-03-20

Graphic design has historically been associated with visual communication and persuasion in commercial contexts, yet its role in social transformation remains an evolving field of study. This article examines the impact of graphic design in social engagement projects based on the experiences of designers who have led initiatives aimed at addressing community issues. The study aims to evaluate the tangible changes generated by graphic design in various communities and assess how this field fosters civic participation through collaborative processes. A mixed-methods approach was employed, incorporating semi-structured interviews with designers and surveys conducted with citizens involved in social design projects. The findings reveal that graphic design not only contributes to aesthetic and communicative terms but also facilitates processes of identity construction, social cohesion, and community empowerment. Additionally, the study identifies key challenges designers face in this area, such as the lack of institutional recognition and the need for more structured participatory methodologies. The study concludes that graphic design, when integrated with social participation strategies, has the potential to generate significant community transformations. However, its effectiveness depends on interdisciplinary collaboration and the active comzmitment of all stakeholders involved.

Financial Education: impact on financial inclusion in Latin America

Alisva de los Ángeles Cárdenas-Pérez — 2025-02-20

Financial education has established itself as a main pillar to promote financial inclusion within the Latin American approach, where social barriers affect vulnerable communities that are extensive in the region, promoting exclusion from the financial system. This research reflects on financial education and inclusion from its theoretical beginnings, focused only on economic management, to the role that is being developed in recent years with the appearance of new technological tools. A timeline is structured for each of the terms studied, from the moment of emergence as a basic expression, through factors to which they had to be adapted as axes of public policy. In the same way, an analysis is presented of how the evolution of these terms has generated a new path of inclusion in the financial system, much more in historically marginalized sectors. It is also highlighted that, despite the progress evidenced, barriers persist that, in rural communities, prevent economic, social and cultural development. Among the results we have that the creation of strategies that comprehensively encompass the population through joint work with education, private companies and public policies, in addition, supported by emerging technologies can impact a greater number of people according to the needs they present. Finally, this article leaves open some questions about the future of financial education in Latin America, what methods or new strategies can be implemented for financial inclusion encouraging an environment of sustainable development.

Analysis of financial tools for the economic diagnosis of the commercial and agricultural company Llerena Garzón Guadalupe S.A. of the province of Tungurahua

Alisva de los Ángeles Cárdenas-Pérez — 2025-02-20

This study analyzes the impact of financial tools in the economic diagnosis of the poultry sector in the province of Tungurahua, focusing on the Sociedad Comercial y Agrícola Llerena Garzón Guadalupe S.A. This article focuses on performing a financial analysis of liquidity and performance to identify. trends, variations and strengths in the business structure. The methodology used is quantitative based on the study of recent financial statements, evaluating the economic structure of the poultry company using tools such as horizontal and vertical analysis and profitability and liquidity ratios, although the results indicate that the company is profitable, they also reveal critical areas, which require attention, such as income diversification and inventory management. This analysis shows that the poultry industry depends on the implementation of a strategy in biological assets to expand its offer.

Impact of GeoGebra Software in the study of Linear Programming

Pamela Soledad Astudillo Aguilar — 2025-02-25

This research examines the impact of GeoGebra software on academic performance and motivation towards learning linear programming in third-year students of Unified General Baccalaureate of the Santa Rosa Educational Unit during the period 2022-2023. To this end, a bibliographic analysis is carried out around education, exploring various pedagogical currents with a special focus on constructivism. The relevance of teaching resources is explored, highlighting the role of Information and Communication Technologies, and in particular, of GeoGebra Software. For this research, a proposal for Didactic Sequences using GeoGebra is developed, aimed at teaching linear programming. The research uses a mixed methodology with a quasi-experimental design, integrating qualitative and quantitative methods to evaluate the impact of the proposal on the academic performance and motivation of students. A control group and an experimental group are used. The results show that the use of GeoGebra improves learning, as the experimental group obtained higher scores after the intervention, and the students perceived the classes as more dynamic and understood mathematical procedures better. This research contributes to the educational field, combining theory and practice to improve the quality of learning in a specific context of secondary education.

Impact of Energy Drink Consumption on the Health and Academic Performance of Higher Education Students

Rodolfo Moisés Espinosa Tigre — 2025-03-11

The consumption of energy drinks has gained popularity among young people, particularly among higher education students, due to their ability to combat drowsiness and enhance concentration. However, prolonged intake may lead to adverse health effects, such as insomnia, anxiety, and cardiovascular disturbances, attributed to their high content of caffeine, sugar, and other stimulants. To examine their impact on health and academic performance, a cross-sectional study was conducted with a non-probabilistic convenience sample of 255 students. Data collection was carried out through a 32-item Likert-scale questionnaire, validated using Cronbach's alpha coefficient (0.953). Statistical analysis, including Spearman’s correlation and multiple linear regression, revealed a significant relationship between energy drink consumption, health status, and academic performance, with a correlation coefficient of 0.801. Additionally, the multiple regression model yielded an R² value of 0.611, indicating that the studied variables largely explain the observed relationship. These findings suggest that energy drink consumption significantly influences both students' health and academic performance.

Reading comprehension strategy in students of Intercultural Basic Education based on traditional Awá stories

Verónica Maribel Encalada Ormaza — 2025-03-05

This research analyzes the level of reading comprehension of students of the Awá nationality, in the El Baboso community, in Carchi, Ecuador. The problem identified was the difficulty in developing reading skills among students, especially in generating inferences. The objective was to create teaching strategies for reading comprehension through traditional stories. The methodology used consisted of applying surveys to 20 fifth grade students and interviews with teachers, to collect information about pedagogical practices and student performance in different areas of reading comprehension. The results showed that the students achieved 100% in identifying main ideas but presenting difficulties in making inferences with 48%. Interviews with teachers revealed that the main barriers were limited vocabulary and lack of connection to the texts.

Impact of International Public Sector Accounting Standards (IPSAS) on transparency and accountability in local public administration

Karem Stefania Camacho Herrera — 2025-02-25

This study examines the impact of implementing the International Public Sector Accounting Standards (IPSAS) on transparency and accountability within Decentralized Autonomous Governments (GAD). Its purpose is to evaluate how these standards influence improvements in financial management and public trust. A quantitative methodology was employed through surveys of key officials, such as accountants and auditors. The results show that IPSAS are viewed as essential for improving transparency and supporting decision-making; however, their implementation is hindered by challenges such as lack of resources and resistance to change. Statistical analysis did not reveal significant correlations between regulations, transparency, and government, suggesting that additional factors may impact their effectiveness. The study concludes that investing in training programs and strengthening institutional commitment is crucial for the successful implementation of IPSAS.

Evaluation of accounting skills in accountants of financial institutions of the Cantón Morona

Chias Olimpia Tsenkush Antun — 2025-02-25

This study evaluated accounting competencies in accountants from financial institutions in the Morona canton, Ecuador. A quantitative approach with a descriptive design was used, applying structured surveys to a sample of 20 accountants. The results indicated a significant correlation (r=0.682) between professional role and perceived importance of accounting competencies, although gaps were identified in the practical application of these competencies. Strengths were found in basic technical knowledge and areas for improvement in updating accounting regulations and applying ethical standards. The study revealed the need to strengthen continuous training, especially in internal auditing and financial management. It is concluded that there is a disconnect between the perceived importance of competencies and their practical application, recommending the implementation of professional development programs specific to the local context.