Runas. Journal of Education and Culture

Innovative digital marketing strategies and their impact on optimizing brand positioning on Instagram

2025-01-24T15:47:41+00:00

Technological advances have driven companies to implement effective digital marketing strategies to improve their positioning and visibility in the market. Instagram, in particular, highlights as a leading social network for generating engagement. This article aims to analyze how innovative marketing strategies contribute to improving brand positioning on Instagram. This research was conducted with a mixed methodological approach. Metrics from brands such as Kia, Familia, and Produbanco, including their Instagram followers were analyzed. The results showed the importance of planning content with tools such as SEO, content marketing, and influencers to maximize engagement with the community and future prospects. One of the most relevant findings include that interactions vary in volume depending on the type of content published, revealing that the more interactive and entertaining the content is, the greater the acceptance it generates among users. In conclusion, to achieve better positioning, it is essential to analyze metrics and audience interactions over at least three months to adjust the strategy and promote customer loyalty. As key aspects for optimizing a brand’s positioning on Instagram, it is also essential to continuously analyze influencers’ data and metrics.

Political communication in the digital age: The influence of social networks on public perception and voting in Ecuador

2025-06-13T19:23:52+00:00

Contemporary political communication is being redefined by the digital age, which has turned social networks into a central stage for public debate and the articulation of influence. This article analyzes how the use of these platforms shapes public perception and voting decisions within the Ecuadorian context. Through a mixed-methodology approach that combines quantitative surveys and in-depth qualitative interviews, the research explores the complex interactions between citizens, political candidates, and the content they consume. The findings reveal a significant contradiction: although Ecuadorian users perceive that they are exposed to a diversity of opinions, in practice, they face a media ecosystem characterized by high polarization, systemic disinformation, and political communication strategies that, rather than persuading, often generate rejection. The influence of social media on voting, therefore, does not manifest as a change in preference but as a reinforcement of negative perceptions. The study concludes that social networks in Ecuador function as a double-edged sword: they are indispensable for civic participation while simultaneously fostering a climate of distrust and political disenchantment.

Influence of educational digital marketing strategies on the loyalty of university students in Ecuador

2025-01-24T14:54:14+00:00

Digital marketing strategies in the educational field aim to build loyalty among university students, demonstrating that proper implementation affects retention and satisfaction. The lack of loyalty towards an educational institution is mainly attributed to low educational quality, poor institutional communication, and a lack of management to promote student participation, among other factors. This article analyzed the influence of educational digital marketing on university loyalty. The methodology employed was a mixed approach, relational in nature, with simple random sampling applied to university students. A baseline was established to evaluate how educational digital marketing impacts student loyalty, considering key factors such as social media interaction, content personalization, and digital communication strategies. Among the results, effective practices were identified to maintain student interest and loyalty towards educational institutions, providing recommendations to optimize digital marketing campaigns and enhance the university experience.

Evolution of photojournalism on Facebook: an analysis of the 2019 – 2023 period in Ecuador

2025-01-24T15:39:46+00:00

The evolution of technology and the emergence of the digital era has resulted in photojournalism facing challenges in its adaptation to the new digital platforms. Facebook has positioned itself as a target for media and journalistic genres, which has led photojournalism to adapt to this new environment. This article aims to analyze the evolution of photojournalism on Facebook from May 2019 to December 2023 in Ecuador to understand its impact on the news environment. This research proposed a mixed methodological approach as it analyzed the experiences and opinions around the evolution of photojournalism through observation sheets, literature review, and semi-structured in-depth interviews with communication professionals with experience in photography and journalism in social media. The research results revealed that social media, such as Facebook, influence the consumption of journalistic photographs since the current audience seeks immediate, eye-catching, shocking news content. In conclusion, the technological evolution in digital media has caused photojournalism to face multiple challenges that hinder the development of this profession, creating new opportunities for technological adaptation.

Impact of TikTok interactive content strategies on university engagement

2025-01-24T15:58:45+00:00

TikTok has transformed university students' interaction and participation, strengthening their sense of belonging and influencing their academic and social lives. Its popularity has led universities to adapt to new forms of digital communication, consolidating TikTok as an essential platform for authentically connecting with the student community. This paper aims to analyze the effectiveness of interactive content strategies on TikTok and their impact on the university community. The Catholic University of Cuenca, which uses TikTok to foster student participation, serves as the case study for this research. The methodology used a mixed approach, integrating qualitative and quantitative techniques, including in-depth interviews with experts, surveys, and observation sheets. This approach allowed exploring the effectiveness of interactive content strategies on TikTok and student engagement on the university’s social media. In conclusion, implementing effective content strategies on TikTok enhances connections with students, promotes student participation, and strengthens the sense of community and institutional visibility, thus consolidating the university's brand on social media.

Strategic communication as a tool for enhancing women's visibility in science in Ecuador: The case of the ecuadorian network of women scientists

2025-06-12T22:28:43+00:00

This research analyzes the communication strategies implemented by Red Ecuatoriana de Mujeres científicas (REMCI) to promote the visibility and representation of women who are involved in science in Ecuador. Through a mixed method approach, that included interviews and surveys, applied to members from different nodes of the network, it was possible to identify effective communicational actions and the challenges that persists in social, academic and media fields. In addition, the study highlights REMCI’s role as a support system that encourages an active participation and cohesion among female researchers and scientists, as well as an agent of chance that contributes to transform gender established preconceptions and creates role models for upcoming generations.

The Impact of Artificial Intelligence on English Language Learning: A Systematic Review of Tools, Methods, and Outcomes in Language Skills

2025-07-14T18:58:19+00:00

Artificial Intelligence has emerged and quickly become an important tool for the acquisition and development of the English language. Providing a large number of tools and platforms that improve the teaching and learning process. However, there is still knowledge regarding how long these learnings last and if they can become long-term for learners, as well as the pedagogical implications that these generate when applied in the classroom. The primary objective of this literature review is to examine the impact of Artificial Intelligence on enhancing English language learning. The review synthesizes the findings from multiple studies that assess the efficacy of AI in enhancing listening, speaking, and writing abilities. The research employs a qualitative approach with a descriptive scope, in which six criteria were used to select the papers to be included. The findings of this research demonstrated that certain AI tools, including LyricsTraining and Praktika, have been observed to enhance learners' listening comprehension and speaking skills, while ChatGPT assists learners in crafting organized academic documents. However, the results of the literature review show that Artificial Intelligence must be implemented in the current educational model as an extra tool for the teaching and learning process, rather than its implementation as a primary means of teaching. To mitigate the limitations presented by the use of Artificial Intelligence effectively, a comprehensive educational framework that balances technology with personal instruction must be developed. An educational model that adapts to them must be established.

Transmedia narrative in the audiovisual production of university academic content in Ecuador

2025-01-24T15:20:01+00:00

Transmedia narrative has revolutionized the dissemination of academic content by integrating it with audiovisual production, offering an innovative experience for knowledge acquisition and efficiently connecting academia with society. Higher education institutions face challenges in the dissemination of academic and scientific research content due to their reliance on conventional media characterized by technical and specialized language, which fails to engage the broader university community or achieve substantial impact. This fact drives the analysis of the effectiveness of the transmedia narrative in creating audiovisual content for university academic products in Ecuador. Using a mixed methodology and relational research, this study is elaborated to understand the interplay between transmedia narrative and the comprehension of academic content disseminated exclusively through audiovisual production. The results of this research provide insights into the effectiveness of disseminating academic content, outlining audiovisual styles, languages, and effective modalities for conveying useful information. In conclusion, adopting this strategy improves reach, comprehension, and audience engagement, providing an effective framework to disseminate academic content across multiple platforms, thereby expanding participation.

Digital communication strategies on Facebook and their impact on the promotion of cultural identity in Manabí

2025-01-24T15:10:19+00:00

Facebook has established itself as one of the most widely used social media platforms, standing out for its variety of content and offering a valuable opportunity to promote cultural identity through digital media. This research aims to analyze the impact of Facebook's digital communication strategies on promoting cultural identity in Manabí, Ecuador, and their influence on citizens. For this research, a methodology with a mixed approach was used that integrated quantitative and qualitative aspects when evaluating the impact of social media on cultural promotion. According to the purpose, the research was correlational and observational, allowing for the analysis of user behavior regarding social media content. As a result, the research showed that audiovisual is important in promoting cultural topics. On the other hand, the qualitative results demonstrated that videos based on people’s stories, or storytelling, achieve greater reach on Facebook for promoting the cultural identity of Manabí. In conclusion, Facebook serves as a content dissemination platform that contributes on promoting Manabí’s cultural identity.

Privacy on social media: ethical dilemmas in personal exposure among Generation X and Z

2025-06-12T22:51:16+00:00

This article analyzes the ethical dilemmas arising from the digital exposure of private life on social media, from an ethical-communicational perspective. This research seeks to understand how people from two different generations, Gen X and Gen Z, LIVING IN Quito, navigate ethical challenges tied sharing personal life online. To achieve this, a structured survey was applied to a stratified sample, addressing three main variables: strategic management of personal image, ethical awareness of digital consequences, nan emotional self-expression online. The findings reveal that, although both groups face similar ethical dilemmas, they respond in diverse ways: Generation X tends to regulate their exposure more reflectively, while Generation Z operates through an emotional and adaptive logic. The study concludes that digital exposure is not a uniform practice, but rather a communicative construction shaped by ethical decisions (with emotional and identity components), all included by the technological and cultural frameworks particular to each generation. These exposure patterns not only respond to generational differences but also reveal complex ethical decisions about what to show, why, and to whom, positioning communicational ethics as a fundamental axis for inhabiting the digital environment with greater awareness.

The use of digital platforms in the development of grammatical competences

2025-06-19T15:58:35+00:00

Education has undergone a significant transformation, particularly after the COVID-19 pandemic in March 2020, which accelerated the integration of technology in the teaching-learning process. In this context, digital platforms have become essential tools for developing grammatical competences. This study adopts a qualitative, socio-educational approach, incorporating descriptive-explanatory analysis and extensive bibliographic review, complemented by surveys administered to 125 students and 9 instructors from the Instituto Superior Tecnológico Tungurahua. It examines the potential of digital tools to enhance the teaching of grammar. However, several challenges remain, including the need for adequate teacher training, equitable access to technological resources, and the development of effective evaluation strategies. The research draws upon academic databases such as Google Scholar, Scielo, and Dialnet to provide a comprehensive perspective. Ultimately, the study underscores the potential of digital platforms as valuable resources in English language instruction while highlighting the importance of addressing implementation challenges to ensure inclusive and effective learning experiences.

Evolution of digital marketing strategies in Facebook during and post-pandemic in Ecuador: period 2019-2023

2025-01-24T15:29:23+00:00

Digital marketing strategies on Facebook are an essential element in digital communication. Analyzing their evolution during and after the pandemic is crucial due to the transformations in consumer behavior, priorities, interests, and consumption habits. It also provides valuable insights for engaging in trends in times of crisis or emerging environments. The pandemic intensified competition in the digital environment, highlighting the relevance of privacy, transparency, and the need for brands to continuously adapt their strategies according to the platform’s evolving features and policies. This study aims to analyze digital marketing strategies on Facebook during and after the pandemic to identify newly generated tactics and challenges. The methodological research used a mixed qualitative and quantitative approach with a retrospective non-experimental, cross-sectional design. It was causal-explanatory in nature, using focus groups, interviews, and descriptive analyses. The results demonstrate the evolution of Facebook’s digital marketing strategies in Ecuador from 2019 to 2023. In conclusion, these findings reveal and evidence significant changes, such as a greater emphasis on content authenticity and a noticeable increase in paid advertising investment on this digital platform.

Innovation in the management of the “Hotel Posada de María” project: sustainability strategies

2025-03-21T15:05:34+00:00

The article investigates how sustainability strategies impact on the competitiveness and operational efficiency of "Hotel Posada de María". Its objective is to innovate and evaluate these strategies, proposing improvements for project management that combine profitability with long-term sustainable growth. The methodology used is a mixed approach, integrating qualitative and quantitative methods, which allows a better understanding of the family enterprise studied. Responses were collected from 37 guests, which provided insight into their perceptions of the hotel’s sustainable practices. The results show that 92% of respondents consider sustainability to be "very important", which is in line with previous findings on tourists' preference for environmentally responsible hotels. In addition, a positive and significant relationship between sustainability and competitiveness was identified, which reinforces the idea that the implementation of sustainable practices promotes the corporate image of the hotel and improves both its operational efficiency and economic performance. In conclusion, it is emphasized that sustainability strategies are essential for the development of the hotel sector, allowing establishments to differentiate themselves in a demanding market where guests value a genuine environmental commitment.

Relationship between Public Expenditure Efficiency and Economic Growth in the Banana Sector of Machala Canton in the period 2017-2021

2025-07-11T14:08:52+00:00

The banana sector is considered essential for the Ecuadorian economy in the Machala canton, generating employment and foreign exchange, and how the state affects the industry, consolidated as the world's leading exporter of bananas. This study aims to analyze the relationship between the efficiency of public spending and economic growth in the banana industry of Machala in the period 2017-2021. Implementing a quantitative approach, descriptive type of research, deductive method and technique used documentary analysis using official data. The results recorded a reduction equivalent to 31.9% of government investment in terms of volume and a total of 18.85% with dynamism in foreign demand and private management. It is concluded that the efficient allocation of resources is limited, suggesting the need to implement targeted policies through infrastructure, innovation and technological support to small producers in order to maintain greater growth in the local economy.

Service quality and user satisfaction: from the Riobamba Electric Company

2025-07-17T15:27:13+00:00

Service quality in companies is an important factor in determining whether users' expectations and needs are met. This research aims to describe how service quality dimensions influence customer satisfaction at the Riobamba Electric Company. The methodology used was a structured instrument based on the SERVQUAL model to assess five service dimensions: tangibility, empathy, responsiveness, reliability, and security. The study adopted a quantitative approach, and the sample consisted of 361 users selected through stratified probability sampling. The results showed that contact capacity and empathy are determining factors, together explaining 75.82% of the variance in customer satisfaction. It was concluded that the perception of service quality has a significant correlation with customer satisfaction, highlighting the importance of implementing tactics that optimize personalized service and service infrastructure.

Financial sustainability strategies as a mechanism for economic resilience in the face of global crises in companies

2025-08-27T14:05:48+00:00

An adaptive capacity focused on keeping the company even in the market. This article mentions the financial sustainability strategies that are aimed at facing the crises that arise over time, mainly focused on global crises. An example that is brought up is that of the pandemic that occurred in 2019, which defined the vision in which financial sustainability was framed until then, resulting from the ability of organizations to take on challenges and therefore, keep the organization sustainable in the long term, being able to establish a level of balance in their balance sheets and turnover through the diversification of income. However, current efforts are aimed at enabling most organizations to better adapt to future crises, whether these are the result of economic crises or those that will surely occur in the coming years, as a result of policies that are aimed solely at ensuring that large economies can continue to remain in the market. This is the case of the latest reforms established by the U.S. government, which not only affect its suppliers, but also any country and company that focuses its operations in that nation. Such as the power to diversify its portfolio of products and services to attract new customers, thus being able to be more resilient in their way of obtaining cash, which, although it is the cornerstone of any organization, should be diversified in the objectives, not only focusing on economic gain, but also on a more striking image to the market, either by directing resources to environmental sustainability or social momentum.

Financial education for entrepreneurs: a tool for small business sustainability

2025-08-27T14:38:26+00:00

The sustainability of small businesses in highly competitive contexts depends significantly on entrepreneurs' ability to efficiently manage their financial resources. Within this framework, financial education emerges as a strategic tool that enables informed decision-making, growth planning, and reduced business vulnerability. This study aims to analyze, through a documentary and qualitative approach, the impact of financial education on the sustainability of entrepreneurial ventures in Latin America. A theoretical-analytical review of recent academic sources (2021–2025) was conducted, identifying three core thematic areas: 1. The level of financial literacy among entrepreneurs, 2. Its influence on decision-making processes, 3. Observable effects on the economic, organizational, and social sustainability of businesses. Results demonstrate that a lack of basic financial knowledge constitutes a structural barrier limiting the viability and development of ventures. Conversely, adequate financial training promotes efficiency, resilience, and social responsibility. The study concludes that financial education must be integrated as a cross-cutting component in public entrepreneurship promotion policies, as well as in training programs designed to enhance the performance of small businesses in high-informality environments.

Effective management in civil engineering offices: case study at LR Ingeniería

2025-03-21T15:22:54+00:00

The study analyzes the use of management models at LR Ingeniería, a company in the civil engineering sector, with the aim of establishing the relationship between an efficient management model and the improvement of operational and administrative procedures. For this purpose, a qualitative-quantitative approach was used, with a descriptive, correlational, and cross-sectional design. Data collection was carried out through semi-structured interviews with the company's directors and surveys with customers. The results show that resource management is the factor with the greatest impact on customer satisfaction (B = 0.565, p = 0.001), while technological innovation, although positive, did not produce statistically significant results (B = 0.317, p = 0.058). Strategic planning, resource optimization, and technology can increase productivity and competitiveness in the sector, according to the strong correlation between predictor factors and customer satisfaction (R = 0.949, R² = 0.901). It is concluded that, to maximize the benefits of modern management in civil engineering, the adaptation of digital strategies and training in innovative technologies are essential.

Cryptocurrencies in Ecuador: economic impact, social perception, and regulatory challenges, an analysis based on scientific literature (2020–2025)

2025-08-27T14:14:24+00:00

This article examines the economic impact, social perception, and regulatory challenges associated with the use and adoption of cryptocurrencies in Ecuador, based on a systematic analysis of the scientific literature published between 2020 and 2025. The study addresses the issues linked to the growing popularity of cryptocurrencies and the need for a clear regulatory framework that guarantees financial security and public trust. As a main objective, it aims to identify the main economic and social trends, as well as the legal limitations and challenges faced by the Ecuadorian authorities. The methodology used consists of a systematic review of scientific articles, reports and relevant official documents, applying rigorous inclusion criteria to guarantee the quality and relevance of the sources. The results show a significant growth in the adoption of digital assets in the country, accompanied by a social perception divided between economic opportunities and security risks. Likewise, regulatory gaps are identified that hinder the effective supervision and control of the cryptocurrency market in Ecuador. Finally, the study concludes that it is essential to strengthen the regulatory framework and promote financial education campaigns to maximize the economic benefits and minimize the risks associated with these emerging technologies.

Impact of administrative optimization on customer satisfaction in the agricultural sector of Cuenca

2025-03-26T21:10:31+00:00

In this line, the present study addresses the relationship between administrative efficiency and customer satisfaction in the context of the agricultural sector of Cuenca. From a descriptive and explanatory methodological perspective, the collection of information was conducted through a survey of key actors in the sector. This led to evidence that management efficiency has a direct impact on customer perception. On the one hand, it leads to improved response times, product availability and quality of care. On the other hand, important deficits were identified about updating management processes and the use of technology, which directly affects the responsiveness of the Cuencanas companies and their competitive capacity. Although most participants admit the relevance of digitisation, there are still obstacles such as lack of training and resistance to change, which hinders the full adoption of cutting-edge technological tools. The findings underline the importance of applying refresher tactics in agricultural management, focusing on staff training and the incorporation of digital technologies. Management efficiency not only improves internal procedures but also enhances customer loyalty and ensures the sector’s viability. To conclude, strengthening the administration through digitization and constant training will enable agricultural companies in Cuenca to adapt more effectively to market demands, ensuring their competitiveness and long-term expansion.

Teleworking in the Decentralized Autonomous Government of the Quevedo canton: a condition of public servant job performance

2025-07-17T15:23:12+00:00

This study analyzes the effect of teleworking on the job performance of public servants of the Decentralized Autonomous Government of Quevedo Canton, addressing the challenges and benefits of this modality. The challenge of the research is to determine how teleworking has impacted productivity, job satisfaction and organizational effectiveness in the public sector. The objective is to determine the impact of teleworking on the performance of public servants through a correlation analysis and workers' perception. To achieve this purpose, the research was carried out with a quantitative methodology, using a correlational and non-experimental design, which made it possible to evaluate the correlation between teleworking and job performance. A survey was carried out with a 5-point Likert scale to a group of 62 workers from the human resources department, using the Spearman Rho correlation coefficient to examine the correlation between the two variables. The results showed that teleworking has positively influenced productivity, showing a Spearman's Rho of 0.898 p=0.000, which indicates a high and relevant correlation. The study determined that teleworking increases productivity and job satisfaction, success is based on technological infrastructure, adaptability of schedules and communication within the organization. It is advisable to promote mixed strategies that balance autonomy and supervision, guaranteeing effective execution.

Impact of soft skills on academic performance of marketing students in higher education

2025-03-27T14:03:55+00:00

In the educational field, soft skills development is central to academic performance and is of paramount importance in the professional preparation of marketing students. However, their development remains insufficient in many institutions, limiting the development of essential skills such as leadership, communication, and teamwork. This study examines how soft skills influence the academic performance of marketing students in higher education. The research uses a mixed approach with a non-experimental field design. Structured questionnaires were developed with closed questions and questions with Likert scale, key competences were evaluated, on the other hand, academic performance was measured through grades and results in group projects. The sample includes 122 selected students with a 95% confidence level. These questionnaires were applied anonymously with the aim of ensuring students' privacy. This measure was implemented to generate an atmosphere of trust, allowing participants to respond with greater honesty and freedom, without fear of judgment or repercussions. By ensuring anonymity, the aim was to obtain more honest and representative answers, which contributes to the validity and reliability of the data collected. 100% of students with high soft skills levels achieved higher academic performance, which is reflected in higher grades, as well as better results in group projects. The results obtained will serve as a basis for designing pedagogical strategies which integrate these competences into the subject’s curricula. This study will benefit students, teachers, and educational institutions in a comprehensive way, promoting integral learning and stronger vocational training in the field of marketing.

Attitudes towards Physical Education of 3rd Year Baccalaureate Students at Don Bosco Educational Unit

2025-05-16T14:14:52+00:00

The research article analyzes the attitudes of third-year baccalaureate students towards Physical Education at Don Bosco Educational Unit in Macas, Ecuador. Using a non-experimental design with a quantitative cross-sectional approach and descriptive scope, the C.A.E.F. questionnaire was used to assess various aspects related to the subject, such as the teacher's evaluation, perceived difficulty, usefulness, empathy with the teacher, and the perception of the subject as a sport. The results show that, in general, students have a positive attitude towards the subject, with a favorable evaluation of both the subject and the teacher. However, despite their participation in extracurricular activities, the subject is still mainly seen as an academic activity with little connection to students' daily lives. Additionally, the limited family support in terms of physical activity seems to influence their attitude. The study concludes that, to improve motivation and engagement, it is essential to link Physical Education with everyday aspects such as health and well-being and implement active and participatory methodologies. Furthermore, continuous teacher training is recommended to strengthen their relationship with students and broaden the subject's scope beyond competitive sports.

Gamification as a didactic strategy to enhance the learning of real-valued functions among high school students

2025-07-29T21:50:18+00:00

The learning of Mathematics presents various difficulties that hinder the understanding and mastery of content, affecting the academic performance of most students, as reflected in the continuous evaluations carried out in Ecuador. In response to this, gamification emerges as an innovative approach capable of bringing greater dynamism to classes and improving interaction within the classroom. The objective of this research was to analyze the impact of gamification on the learning of real functions among first-year high school students, using a quantitative approach and a quasi-experimental scope, with a field and cross-sectional design. The grades of an experimental group and a control group were analyzed through a Pretest and a Posttest. The study concluded that gamification positively influences the learning of Real Functions, showing a significant difference in the results of both groups after the Posttest. Furthermore, this research contributes to the growing body of evidence regarding the benefits that gamification brings to the teaching of Mathematics.

Coaches' Perception of the Relevance of Talent Selection in Under 8 Basketball

2025-04-04T16:43:51+00:00

Talent selection in basketball is essential for the development of players, especially in younger categories such as the U-8. This study analyzes the perception of basketball coaches in Loja, Ecuador, regarding the relevance of early talent selection and its impact on sports development. The objective was to determine how coaches' perceptions influence their knowledge and application of talent identification methods. A non-experimental, quantitative design with a descriptive approach was used, based on a questionnaire validated by university experts. This questionnaire included 10 items per variable and employed a five-point Likert scale, with a Cronbach’s Alpha of 0.817, ensuring its reliability. The results indicate that coaches recognize the importance of selecting talent at an early age, although they face limitations due to the lack of methodological tools and proper training. Proper selection improves performance in competitions, but the absence of standardized methods affects the process. Therefore, it is concluded that it is urgent to provide more structured and updated training for coaches, encourage collaboration between universities and federations, and optimize the selection process for the holistic development of players.

Raising Awareness Among Higher Education Students on Attitudes and Behaviors to Increase Participation in Circular Economy Practices in the La Maná Canton

2025-07-30T18:29:28+00:00

This research addresses the problem of low environmental awareness among university students in the La Maná canton, which manifests itself in indifferent attitudes and restricted practices regarding the circular economy. The objective was to analyze the relationship between awareness and attitudes and behaviors toward participating in circular practices. A quantitative approach with correlational scope was used, employing a non-experimental and cross-sectional design. The selected sample consisted of 120 students from the National University of Cotopaxi, who responded to a structured survey. The results showed moderate attitudes and positive behaviors in fundamental sustainability measures. The factorial study corroborated the presence of two internal factors with an explained variability of 73.9%. It is deduced that awareness has a considerable impact on the implementation of circular practices and is essential to strengthen it within the university context. This level of awareness largely establishes both individual and group commitment to reuse, recycling, and responsible consumption.

Impact of Physical Education on strengthening emotional intelligence in high school students

2025-05-15T22:34:18+00:00

Physical education, recognized for its impact on students' physical development, also influences emotional and social dimensions that are fundamental for the well-being and adaptation of adolescents. This study examines how physical education contributes to strengthening emotional intelligence in upper elementary students. A quantitative approach with a non-experimental cross-sectional design was used. Two questionnaires were applied to 149 students to assess their attitudes toward physical education and its impact on emotional intelligence dimensions such as self-awareness, self-regulation, motivation, and empathy. The data were analyzed using statistical tools such as Pearson correlation, ANOVA, and multiple linear regression, yielding significant results. The findings indicate that physical education influences students' emotional intelligence, particularly in self-awareness and empathy, with no significant differences based on age or gender. However, it was observed that the perceived difficulty of the subject may affect emotional self-regulation, suggesting the need to adapt pedagogical strategies. In conclusion, physical education is crucial for emotional development in upper elementary students, regardless of their demographic characteristics.

Using chatbots as a tool to personalize english as a foreign language learning: A literature review

2025-06-25T14:52:46+00:00

Artificial Intelligence in education has shown potential for AI-driven chatbots to facilitate personalized English as a Foreign Language (EFL) learning. The present review explores the applications, outcomes, and?challenges of chatbot integration in EFL instruction. In line with PRISMA, a systematic search was performed in Scopus, ERIC, and Google Scholar, using the following keywords: EFL, chatbots, and?personalization. Thematic clusters addressed chatbots?applications, usage impact on language skills training, teaching protocols, and implementation challenges. Findings were synthesized using qualitative synthesis and descriptive analysis and are reported in narrative format, supplemented by tables and figures. The study aims to contribute to EFL research by identifying best practices and guidelines for educators to help them embrace the challenges they face and inform policymakers on EFL and how AI can support students. These insights intend to promote personalized language learning?and improve the quality of EFL education worldwide. It can be argued that the outcomes and challenges can be further investigated in the future in terms of their potential effects on linguistic skill development and potential pedagogical actions shaped with cultural context.

Eating habits in nutritional development in children 24 to 36 months of age

2025-06-18T19:20:40+00:00

This project analyzed the impact of poor eating habits on the nutritional development of children aged 24 to 36 months. The general objective was to analyze this impact during this crucial stage of childhood. To achieve this goal, the following specific objectives were established: to identify the main poor eating habits in children aged 24 to 36 months; to evaluate common nutritional deficiencies in this developmental stage; and to develop strategies and recommendations to improve children's eating habits. To this end, an educational toolkit was implemented that included dietary guides, teaching materials, informational brochures, and audiovisual resources aimed at parents and caregivers to promote healthy eating habits. The results showed excessive consumption of processed foods and insufficient intake of fruits and vegetables, as well as deficiencies in essential vitamins and minerals. The educational intervention proved effective in improving eating habits and, consequently, the nutritional development of children. It is recommended to continue these actions and strengthen collaboration among professionals and families to promote adequate nutrition in early childhood.

Exploring neuropedagogical principles for Second-Language Acquisition in elementary learners

2025-07-28T23:10:46+00:00

This literature review was conducted using a systematic methodology to investigate the role of neuropedagogical principles in enhancing second-language acquisition for elementary students. As well as the cognitive and emotional features of neuropedagogical approaches in early childhood development and teacher perceptions. Through the use of keywords, Boolean operators and exclusion criteria, a total of 17 scientific articles were selected for analysis. Four neuropedagogical strategies were found to encourage children to learn English as a foreign language: multisensory learning, technology and multimedia resources, Total Physical Response (TPR) and Project-Based Learning (PBL). It was concluded that neuropedagogical strategies encourage students to learn English by fostering active class participation and making vocabulary acquisition enjoyable. Neuropedagogical strategies were also effective in promoting brain plasticity and adaptability when acquiring new knowledge.

Relevance and application of ISA 500 on audit evidence in commercial sector companies in Ecuador

2025-08-27T14:53:08+00:00

Globalization and technological development have increased the complexity of accounting and financial processes, demanding greater rigor in obtaining and evaluating audit evidence. In this context, International Standard on Auditing (ISA) 500, which sets out guidelines regarding audit evidence, becomes particularly relevant in Ecuador's commercial sector. This standard establishes the criteria auditors must meet to obtain sufficient and appropriate evidence to support their findings, thus ensuring the reliability of financial statements. This study analyzes the practical application of ISA 500 in Ecuadorian commercial companies, highlighting its importance for financial transparency, fraud prevention, and attracting foreign investment. It is concluded that proper implementation of this standard not only strengthens the quality of the auditor's work but also builds trust among users of financial information, fostering a safer and more competitive business environment.

Incidence of Femicide in Ecuador and its relationship with sociodemographic factors

2025-02-24T21:31:34+00:00

Femicide is a form of premeditated homicide driven by gender inequality and discrimination against women, as a consequence of power imbalances between genders. This research analyzed the incidence of femicide in Ecuador and its relationship with sociodemographic factors between 2014 and 2023, during which 708 cases were recorded. A qualitative-quantitative methodology was employed, with a descriptive approach and cross-sectional design. The study was based on bibliographic research and data from the Office of the Attorney General of Ecuador, which were statistically analyzed using the PSPP software.
The findings reveal that femicide cases occurred in all provinces, with 2023 showing the highest number of incidents, representing a concerning increase. Additionally, a connection was identified between femicide and several variables, including sociodemographic factors, education level, whether the victims had children, the relationship between victim and perpetrator, age, ethnicity, and marital status.

Impact of Storytelling as a persuasive strategy in digital marketing

2025-07-28T22:57:02+00:00

This research analyzes the use of Storytelling as a persuasive communication strategy in marketing and organizational communication. Through a quantitative and exploratory approach, a structured questionnaire was applied to a non-probabilistic convenience sample. The results show that authentic narratives lead to stronger emotional connections, greater brand recall, and influence the audience’s willingness to engage with content and follow brands on social media. Therefore, Storytelling represents a key tool for building a solid and differentiated brand identity.

The touristification of stairways in urban tourist destinations. The case of El Panecillo, Quito – Ecuador

2025-08-27T14:24:50+00:00

This article examines the touristification of stairways in urban tourist destinations, focusing on the case of the northeast access stairways to El Panecillo hill in the city of Quito, Ecuador. There is no tourism analysis on the proposed topic that allows for territorial recognition for the purpose of tourism development in this area. The defined objective is to analyze the process of touristification of the stairways on the northeast access to El Panecillo hill, through applied research to assess their condition. The research covers the conceptualization of the phenomenon of touristification of spaces in urban tourist destinations, as well as a qualitative methodological proposal that involves the definition of research elements with documentary analysis and participatory observation in on-site visits. In addition, the study areas on the aforementioned stairways are identified and delimited to facilitate the collection, systematization, and presentation of results. The results show that although there have been urban recovery plans for this area, they focus on architecture without a tourism perspective, despite the fact that the stairways offer scenic, heritage, and historical resources that can be exploited for tourism.