Runas. Journal of Education and Culture <p><strong>RUNAS. Journal of Education and Culture</strong>, ISSN 2737-6230, is a refereed academic journal that publishes 2 issues per year (January-July and August-December). Founded in 2020, it seeks to publish articles related to education and culture around the world, in terms of reality verification, since these fields are interrelated as key elements of the development of peoples. We welcome contributions from researchers, academics, and young students with a critical, contextual vision that contributes to the dissemination of the reality of the fields described, mainly in peripheral countries, and their reflection on the alternatives/possibility of liberation.</p> <p>*<em><strong>"RUNAS</strong>"</em> is a word that comes from the Kichwa language of the indigenous peoples of Ecuador, used to refer to human beings.</p> en-US (Paula Andrea Restrepo) (Administrador) Fri, 03 Feb 2023 07:27:17 +0000 OJS 60 Reduction of school violence: influence of university environmental factors <p>Ecuador, like other countries, is affected by the problem of violence, this problem does not only affect the educational units and the students who practice or experience it, but also extends to society. Some research results indicate that students who experience or witness violence at school are more likely to perpetuate violent behavior. Therefore, the objective of the research is to identify the causes and factors of school violence (Bullying). For this, a model proposed by Everett &amp; Price, was applied. The survey was carried out by 70 students of the psychology career at the Central University of Ecuador. A quantitative method was obtained since the data obtained through the application of the form was collected and analyzed. Finally, to carry out the statistic, exploratory factor analysis was carried out because it will allow us to explore the underlying dimensions, constructs, or latent variables of the variables used, in other words, those observed and measured by the researcher more precisely. Finally, it was concluded that violence in schools cannot be ignored. While many students may feel safer on campus, many are negatively affected by violence to the point that some campuses are not safe places conducive to learning, but rather a place that perpetuates anger and fear.</p> Diana Susana Villagómez Contreras, Nacira Virginia Landeta Maldonado, Jaime Oswaldo Zapata Palma Copyright (c) 2023 Diana Susana Villagómez Contreras, Nacira Virginia Landeta Maldonado, Jaime Oswaldo Zapata Palma Thu, 02 Feb 2023 00:00:00 +0000 Proposal for a graphic innovation model aimed at digital transformation <p style="font-weight: 400;">This study seeks to establish a graphic model of digital transformation, focused on the tourism industry, this being one of the first sectors in which their business processes were digitized around the world, so companies change frequently and are forced to adapt. around the transformation. The objective of the study was to create a graphic innovation proposal aimed at the digital transformation of the tourism industry in the province of Tungurahua. The methodological approach of this research follows the following guidelines: descriptive research and field modality, in order to collect more reliable data, allowing the generation of new knowledge by applying the scientific method; quantitative approach, with the relationship between the research variables, through the design and application of the survey technique for the systematic search for information through questions to those investigated about the data to be obtained. The results revealed that 15% of the companies studied are in the initial stage according to the digital innovation model. Similarly, 81% are in a stage of maturation.</p> Michelle Estefania Chuncha Martinez, Kevin Bryan López Pilachanga, Marcelo Javier Mancheno Saá Copyright (c) 2023 Michelle Estefania Chuncha Martinez, Kevin Bryan López Pilachanga, Marcelo Javier Mancheno Saá Fri, 24 Feb 2023 00:00:00 +0000 Effectiveness of presentation, practice and production method on the development of speaking fluency <p>This study was carried out due to the importance that speaking fluency has in communication management. In Santa Marianita de Jesus High School, students from the seventh year have successfully developed language skills like listening, reading, and writing. However, throughout an observation, it was found out that learners struggled with speaking fluency. The necessity of this study laid on the fact that the development of speaking fluency is crucial for an effective communication. The lack of effective communication was noticed since pupils could not share their thoughts, ideas, and feeling using English as the mean of communication. The general objective of this study was to evaluate the effects of presentation, practice, and production method in the development of speaking fluency among students. This study was carried out through a mixed approach, descriptive, exploratory methodology, and quasi-experimental design. The theoretical support was from books, papers, scientific magazines, and articles. To collect data, some instruments were used such as a pre-test, post-test, and an observation card to determine how effective PPP was to boost fluency during the intervention. Finally, results showed that it has statistically significant evidence at a=0.005 in speed, prosody, and coherence. This indicates that the PPP method contributes to speaking fluency, especially in prosody. This method PPP that belongs to the communicative approach allowed students to communicate in the target language effectively.</p> Rebeca Jeannette Pazmiño Vargas, Vanessa del Pilar Sisalema Sánchez, Tamara Lissette Cabrera Mejía Copyright (c) 2023 Rebeca Jeannette Pazmiño Vargas, Vanessa del Pilara Sisalema Sánchez, Tamara Lissette Cabrera Mejía Wed, 15 Feb 2023 00:00:00 +0000 Waste in emerging markets: conspicuous consumption and sustainable brands <p>Conspicuous consumption is considered as the purchase of products in emerging franchises to obtain social status, that is, it is often a generator of social inequality and an impediment to sustainable development. For this reason, the study aims to examine the interpretive components of conspicuous consumption in emerging markets through the study of a national franchise whose consumption promotes a social status at the country level. Through the development of a survey and subsequent exploratory factorial statistical analysis. As a result, through the matrix of rotated components, it revealed six main components: Family allocentrism, Patriotism, Ethnocentrism-affective reaction, Ethnocentrism-cognitive bias, Ethnocentrism-behavioral preference, Conspicuous Consumption-Materialistic hedonism, and sustainable brands in a range of 0.6 to 0. ,9. It is important to consider family care, recognition in Ecuadorian food, lack of innovation, Bogati ice cream is not a rival to other ice cream parlors in Ecuador, experience, and few promotions.</p> Elizabeth Veronica Cunin Quispe, Ana Carolina Tapia Pilamonta, Elias David Caisa Yucailla Copyright (c) 2023 Elizabeth Veronica Cunin Quispe, Ana Carolina Tapia Pilamonta, Elias David Caisa Yucailla Mon, 27 Feb 2023 00:00:00 +0000 The classification of artisan branches in Ecuador and the prejudice to the labor law of artisans <p style="font-weight: 400;">The research project is about the analysis of the labor limitation of artisans qualified by the National Board for the Defense of the Craftsman, on the subdivisions of artisan activities, through a review of the Regulation of Qualifications and Branches of Work and the Law for the Defense of the Craftsman , regulations that violate the right to work, limiting them to fully develop their work, knowing that the craft activity creates jobs, increases local, national and international income, ensuring the economic and commercial viability of artisans and society. However, with the reforms it generates labor limitations and a retroactivity of the benefits that have been acquired. The methodology used was qualitative to collect and analyze concepts, laws, opinions, etc. on qualified artisans, it has also been possible to demonstrate that there is a labor violation of qualified artisans by the reforms to the Regulation of Qualifications and Branches of Work.</p> Ibet Castro Reino, Fausto Barrera Bravo Copyright (c) 2023 Ibet Castro Reino, Fausto Barrera Bravo Wed, 08 Mar 2023 00:00:00 +0000