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Este estudo investiga a relação entre a informalidade e a digitalização das pequenas lojas na Bahía de Guayaquil no ano de 2025. A proposta não é alterar os dados, mas examiná-los em seu estado atual, utilizando questionários aplicados a 239 vendedores informais selecionados aleatoriamente. O questionário foi validado por especialistas e obteve um coeficiente de confiabilidade de 0,864 na análise de alfa de Cronbach, garantindo sua confiabilidade. Os achados mostram que a informalidade se beneficia do uso de ferramentas digitais, com uma estimativa aproximada de 0,6, especialmente quando os indivíduos têm confiança nos canais digitais, utilizam aplicativos com frequência e desenvolvem habilidades além do conhecimento teórico. No entanto, persistem desafios como a escassez de tecnologia, recursos econômicos e formação adequada. Portanto, a digitalização pode facilitar o processo de integração e recuperação dos negócios informais se for fornecido apoio tecnológico e financeiro. A pesquisa sugere a implementação de regulamentos e estratégias de assistência que motivem os indivíduos a se formalizarem e adotarem a digitalização neste setor crucial para a economia local.
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Copyright (c) 2026 José Luis Reyes Morales, Guido Olivier Erazo Alvarez, Jorge Andrade Ormaza