Use of Agile Methodologies in Information and Communication Companies in Cuenca, Ecuador

Abstract

Agile methodologies have transformed the operations of information and communication companies, enhancing efficiency and competitiveness in dynamic markets. Recent studies by McKinsey and the OECD highlight that adopting agile approaches improves project management and digital service delivery by over 60%. Digitalization has further driven their implementation, especially in emerging economies, where integration can increase competitiveness by up to 30%. In Cuenca, Ecuador, 382 active companies operate in this sector, yet less than 30% have structurally adopted agile methodologies, potentially limiting their growth and sustainability. Research from Colombia and Mexico indicates that the lack of these methodologies hinders scalability and innovation. This study aims to analyze their impact on operational efficiency and competitiveness in Cuenca’s information and communication sector through a quantitative approach. A structured survey was conducted among 192 companies selected through probabilistic sampling. Data collection was complemented by a documentary analysis of specialized literature and international reports. Statistical tools such as SPSS and Excel were used to assess the relationship between agile methodology adoption and operational efficiency improvements. The findings will contribute to developing strategies that promote digital transformation and sectoral strengthening in Cuenca, establishing a replicable model for other emerging economies.