Mullo Pomaquero E, Erazo Álvarez CA. Visual Identity on Facebook as a Strategy for Positioning and Perception: Case of Savings and Credit Cooperatives in Riobamba. RUNAS [Internet]. 2026Feb.13 [cited 2026Aug.11];7(15):e260354. Available from: https://runas.religacion.com/index.php/about/article/view/354