Jaramillo Quito HD, Erazo Álvarez CA. Analysis of Video Marketing as a Personal Brand Positioning Strategy on TikTok and Its Impact on Engagement in Loja-Ecuador. RUNAS [Internet]. 2026Feb.11 [cited 2026Aug.11];7(15):e260350. Available from: https://runas.religacion.com/index.php/about/article/view/350