Reyes Morales, J. L., Erazo Alvarez, G. O. and Andrade Ormaza, J. (2026) “Digital transformation in informal micro-enterprises of commerce in the Bahia, Guayaquil 2025”, Runas. Journal of Education and Culture, 7(15), p. e260342. doi: 10.46652/runas.v7i15.342.