Mullo Pomaquero, E. and Erazo Álvarez, C.A. 2026. Visual Identity on Facebook as a Strategy for Positioning and Perception: Case of Savings and Credit Cooperatives in Riobamba. Runas. Journal of Education and Culture. 7, 15 (Feb. 2026), e260354. DOI:https://doi.org/10.46652/runas.v7i15.354.