Atiencia Amaya, C.R. and Mena Clerque, S.E. 2026. Analysis of Digital Narratives in Audiovisual Content Advertised on TikTok and Their Impact on Engagement: A Case of the Catholic University of Cuenca. Runas. Journal of Education and Culture. 7, 14 (Feb. 2026), e260347. DOI:https://doi.org/10.46652/runas.v7i14.347.